Google fluctuations can be an SEO’s nightmare, with positions jumping up and down more than a Kangaroo. For many this is worrying because it may show weaknesses in your SEO strategy or even make you think that there may be something wrong with your website. This may not be the case (at least for most […]

How to boost your marketing ROI by reducing a single point of friction Conversion Optimisation is perhaps the most important ongoing effort related to your website. So much effort is expended developing content and driving people to your domain, but if your website doesn’t get them to engage with you then it’s all for naught. […]

In today’s internet landscape, search is king. Desktop and mobile operating systems have made web search the easiest way to find anything online with commands like “Hey Siri”, “Hey Cortana”, and features like Spotlight Search being much easier to use than typing a web URL into an address bar. Pair this with search algorithms that […]

Branded Content – Content Marketing’s next big thing There’s no questioning the fact that content marketing is here to stay. Content Marketing Institute’s 2016 trends report states that marketing departments are allocating anywhere from 28-46% of their marketing budgets to supporting content marketing strategies. 88% of those who responded to CMI’s survey state that they […]

Online Marketing Manager Erdal Enver explores the importance of digital marketing to the automotive industry. If you work in the automotive industry, a strong digital marketing strategy has become a necessity. Having a strong online presence has become increasingly important over the last few years, as these stats below show: 97% of consumers use the […]

Cleaning up spammy link profiles has become a priority for SEOs – but could the process be doing more harm than good? Online Marketing Manager Erdal Enver investigates… One of the main challenges for SEOs is to improve their website’s reputation online, also referred to as Pagerank or Domain Authority. Essentially, Pagerank/Domain authority is determined […]

Online Marketing Manager Erdal Enver explores the importance of content in a post-Google Panda world “Content is King”: we hear this statement on a regular basis from reputable online sources, conferences, and key players in the industry. It’s clear to see why; without good quality content, your digital campaigns will fail. The problem is sourcing […]

B2B PPC Tips: How to Reach Decision Makers Head of Digital Erdal Enver explores how you can make your B2B PPC campaigns more effective. Paid Search, or PPC as it is commonly known is one of the most effective methods of increasing brand exposure, driving traffic and acquiring leads. The trick is to reach the […]

CEO Shahin Fard looks back over his years of experience in travel SEO and shares some of the wealth of knowledge he has picked up along the way. I remember attending the very first search engine conference session in 2001 called "Search Engine Strategies", I listened to several speakers talking about SEO and was lucky […]