It’s a long race. Make sure you’re at the front with effective Automotive SEO.d


The automotive industry is one of the most competitive industry verticals in the world. There are over a billion vehicles on the road around the world, and the competition to provide parts and accessories has quickly shifted to a digital battleground, with competitors from developing countries placing substantial pressure on established brands. Competition among vehicle manufacturers is similarly stiff, with established brands competing with challengers like Tesla for their share of nearly 100 million automobiles that are purchased each year.

Today’s consumers look to the internet when purchasing a vehicle, part, or accessory. Digital competition is fierce, with automotive-related search terms being some of the most competitive on the web. Brands looking to build awareness through exposure desparately seek to be one of the 2-3 top search results that the average internet user visits prior to making a purchase.

Brand loyalty is as vital to ongoing success as ever, and smart brands are focusing on using digital marketing to improve brand recall through search exposure, retargeting, and other digital marketing strategies.


Whether your brand has been around for five decades, five years, or five minutes, the internet marketplace represents an enormous opportunity for global growth. Bravr has a special dedication to the automotive industry – our founder leads a racing team that competes in multiple motorsports, and we’ve been working with automotive brands for over 20 years.

Bravr offers a full suite of digital marketing services designed to help automotive brands build and expand their online presence. From search engine optimisation to social networking strategy, Bravr’s expert team can help you build a digital brand and drive revenue online.


Your website is the key to global growth for your brand. 97% of customers use the internet for vehicle research, and 70% spend more time researching online than they do asking questions offline prior to purchasing a vehicle.

If you sell parts or upgrades, you should know that automotive shoppers are 71% more likely to be influenced by digital advertising than the average consumer. Part of being a successful brand is offering great customer support, and automotive consumers prefer digital support channels throughout the consumer lifecycle.

Bravr can help you take advantage of all of these automotive consumer trends. Our team has over 20 years’ experience working for and with automotive brands. Bravr’s CEO, Shahin Fard, operates a competitive racing team that competes in multiple motorsport types. We’re passionate about helping automotive brands, and our technical prowess and dedication makes us the perfect partner to put your brand in the pole position.


Bravr’s Founder, Shahin Fard is a car enthusiast. Japanese Performance Magazine published an article about a car Shahin built, they referred to him as OTAKU – roughly translated in Japanese is “people with obsessive interests“.

As an organization this has naturally led to Bravr working with Automotive brands ranging from aftermarket suspension manufacturers to high-end garages who tune/modify cars.

Bravr has both automotive sector experience and knowledge of best practice SEO. This enables us to provide cost-effective Automotive SEO services ranging from on-page optimisation, backlinks and technical optimisation.

Bravr’s very own Compare.Parts is a car parts marketplace providing car enthusiasts access to thousands of products from retailers worldwide. This site attracts 10k unique users a month from a global audience.

This unique combination of passion for all things automotive and digital, makes Bravr a great fit for your automotive business. You won’t be wasting time trying to explain to your digital marketing agency what a Triple Plate Clutch is, as chances are our Founder has first hand experience!


PPC is like a shot of NO2 to your digital marketing engine. But like the boost in your performance vehicle, automotive PPC requires a good deal of planning and preparation if you want to use it to its maximum benefit.

Automotive industry consumers are more diverse than any other consumer segment. After all, nearly everyone drives a vehicle at some point in their lives. In 2012, there were more than 34 million vehicles licensed for use on the roads in Great Britain.

If you want to take advantage of this massive market, and even larger ones around the world, you’ve got to have a targeted campaign that speaks to the consumer that’s right for your products. This laser focus isn’t easy to develop.

Bravr has been creating and managing PPC campaigns for automotive brands for over a decade, and have been building digital strategies for automotive brands for twice that long. In that time, we’ve developed the skillset that allows us to build and manage some of the most successful automotive PPC campaigns on the internet.

Our unique combination of passion for automotive brands and PPC experience makes us a fantastic partner for anyone in the automotive industry who wants to boost their website traffic.

Our experts excel in precision-engineered PPC campaigns that stretch your budget further than you’ve ever imagined. We drive the highest quality customers to your website and keep your cost per acquisition low so that you can keep moving forward. By focusing on the right demographics, geographic areas, and search phrases, we help you slip past the competition and show up at the top of search results.

Our constant measurement and analysis of clients’ PPC campaigns allows us to measure effectiveness over time, and constantly introduce changes to improve your results. Bravr’s marketing team will keep your website in high gear with effective, targeted, and optimised PPC campaigns.

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