Getting engagement on your Facebook page seems to be getting harder as your newsfeed mostly shows sponsored content these days. As much as we love paid Facebook ads here at Bravr Digital Marketing, we also know that there are many ways you can get engagement organically. Here are a few useful tips to grow your business page without paying for ads.
If you see a post from someone else’s page thats relevant to you - share it. Unless it’s directly competing with your services, of course. By sharing someone else’s posts you will save yourself some time creating content yourself and it's a good way to grow both pages, especially if they then share something of your’s in return.
Post regularly. This can be anything from once a day to 5 times a day, just make sure its consistent. You don’t have to sit on Facebook all day, you can just schedule posts in advance once a week or once a month. You can also do ad-hoc posts every now and then to keep up to date with recent news.
Be consistent with your tone and messages too. For example, if you have a food business, stick to topics about food. If your posts are all over the place, with images of cars, beauty and politics, for example, your audience may not relate to your page.
Facebook loves Facebook, so upload videos and photos directly to your page instead of posting links to external content, which drives traffic away from Facebook. Yes, links to your website are essential to your traffic, just expect that they will get less engagement, so you may want to boost them with a little bit of cash. Facebook is a relatively inexpensive platform and a lot of businesses use it to promote their services. If you’re not confident with sponsored content, we can help.
Engage with your audience and other pages. Like, comment and share people's posts because that makes them feel good and they will be more likely to interact with you. Just don't copy-paste a bunch of emojis into the comment box, make it genuine.
By engaging with others on your posts also creates more hype around your page, so that particular post will become visible to more people. It’s like when someone likes and comments on your old photo from 2009 and suddenly everyone else starts liking it too. This happens because Facebook’s algorithm sees that post as relevant and interesting.
Look at stats to see which posts get more engagement and post more similar content. Give the people what they want. This is probably our most important tip. If your content isn't interesting, then no matter how many tactics you employ, people will not like your page.
Having said that, vary your posts too (within a similar theme). Don’t be boring. Share photos, videos, quotes, blogs and the occasional funny cat video, of course.
Host contests from your page. People love winning prizes and it’s a sure way to get your engagement up.
Don’t have a physical product to sell? Then you can always offer a free/discounted offer on a digital product, like an e-book or a consultation with you.
People love talking about themselves and giving their opinions on everything. So ask questions in your posts - this will promote interaction and you can also find out more about your consumers.
If you have a website, add a like button or widget for your Facebook page. The less people have to do to get to your Facebook page, the more readily will they like it.
Invite your Facebook friends to like your page and share your posts. This seems obvious but its a very effective move and one that many people forget. We’re more likely to buy products from real people as opposed to brands, especially if this product came recommended by someone we know.
Therefore, don’t be afraid to reuse old content if it’s been a month or more since you’ve last posted it. This is beneficial in several ways:
1) You don’t have to produce new content for every post, which is time consuming
2) If someone has seen the post already but didn’t have time to read it, it reminds them about it
3) Your posts won’t reach your entire audience, so by posting it again, you give people another chance to see it
4) We’re sure that you post amazing content, so why wouldn’t you share it again?
Encourage your audience to turn notifications on for your page, so there is a higher likelihood that they will see your posts in their newsfeed. Unfortunately, it’s getting harder and harder to reach people organically through social media, but not impossible. One of the best ways to increase exposure is to ensure that your audience turns on their notifications. It may not be an easy task, but if you genuinely share relevant and interesting content, then they will be more likely to follow your posts.
Know when your audience is online and make sure to post at the right times to get maximum exposure. This will vary depending on your country and audience and it can be a tedious task to figure out when you should be posting. This is why we recommend getting the help of a professional digital marketing agency, such as Bravr, to fully optimise your posts and increase your visibility.
Finally, research your competitors to see what they’re doing well to get some ideas. We often focus so much on our own stuff that we forget to look at other people’s pages, and that could be a great source of inspiration! Of course, don’t copy posts word-for-word, but if you like a particular style or see something that they’ve done that has created a lot of engagement, there’s nothing wrong in taking some notes.
Now, we realise that that sounds like a lot. And it’s true, social media marketing can be incredibly time consuming if done correctly, which is why a lot of people seek professional help from digital marketing agencies such as Bravr. Here at Bravr, we have a team dedicated to growing your social presence, with years of knowledge in this field to help you succeed and prosper.
So, if you’d like to know more about our services and how we can help you save time and make more money, get in touch right now for a free consultation. We look forward to hearing from you.