Pay-Per-Click (PPC), or web-based advertising, is a fantastic way to drive traffic to your website. By displaying your ads on relevant platforms to targeted audiences, you can drive traffic with an accuracy and ROI that’s unmatched in any other digital marketing method.
Essentially, this is when a customer searches for something through a search engine, such as Google or Bing, and your ad shows up at the top of the search results, catching the user’s attention. If you’re promoting a product, it can also appear on Google Shopping.
This refers to image or text ads on 3rd party websites, usually in the sidebars. Display is primarily designed to increase brand awareness.
Think of this as converting window shoppers into customers. Remarketing allows you to target people who have already been to your website, remind them of a product they viewed and encourage them to buy it.
With PPC you are only charged when someone clicks on your ad, and you can control how much you want to spend per click.