Google’s revenue comes from Google Ads (Paid Search / Pay per click). It’s no surprise that they offer easy self-sign-up options for new businesses to create Google Ads campaign.
- More than 80% of Alphabet’s revenue comes from Google ads, which generated $147 billion in revenue last year (2020).
- Google has been the market leader in online advertising for well over a decade and is expected to command nearly a 29% share of digital ad spending globally in 2021.
Whilst Paid Search platforms like Google Ads provide the tools necessary to set up and run your own paid search campaign, with limited or no previous experience you could end up wasting budget on keywords that do not perform.
We hear from clients that have tested Paid Search and concluded that it was a waste of money as it didn’t work for them, however in truth, if your paid search campaign is set up correctly and well optimised, it will drive traffic and conversions.
In competitive sectors paid search can get expensive fast and it’s important that your Paid Search Campaign is set up by a professional to minimise your risk of wasting your media spend. Utilising a Paid Search professional will pay for itself in the long-term by starting off with a better campaign that one grown and optimised organically.
Once you’ve approved our Paid Search proposal, we’ll set up your Paid Search accounts across the platforms that we’ve chosen together. If you’ve already got an account on a platform, we’ll evaluate it and decide whether we want to continue or start with a fresh campaign.
At Bravr, we focus on the needs and expectations of our clients. We create optimised paid search campaigns based on your business requirements and maximise based on fixed monthly budgets or cost per sale/lead.
Our Paid Search framework:
Date & Time
Beyond setting up your paid campaign, we offer ongoing management where we constantly analyse, review, and optimize your paid search campaign. This means constantly improving your keywords, ad copy, and landing pages to create a streamlined and effective user journey. By focusing on the entire user journey, we can optimise your return on investment and create paid search campaigns that will continue to perform over long periods of time.