Google may be the world’s largest search engine, but advertising is their single largest source of revenue. There’s a reason for that – pay-per-click campaigns are one of the most reliable ways to generate web traffic, leads, and conversions. There’s no better time to put your brand in front of consumers than when they’re already searching for terms relevant to you, and pay-per-click campaigns accomplish just that. Unfortunately, many PPC campaigns are unsuccessful.

The key problem is that most companies suffer from poor pay-per-click campaign management. Your campaign is in constant competition with others, and without a rock-solid management strategy, you’ll outspend your revenue increases.

An effective pay-per-click campaign puts the right advertisement in front of the right consumer at the right time. For that to happen, a PPC campaign has to be intelligently designed and optimised for success. Our PPC management strategy focuses on constant measurement, regular optimisation, and rigorous testing.

Bravr’s PPC team closely monitors clients’ campaigns. We perform regular reviews of:

Keyword Performance: We rank keywords by performance, and compare performance to the projections we developed during research. Tracking individual keyword performance and trends over time allows us to key in on those keywords that are driving the most traffic and the most revenue so that we can continually make the best use of your budget.

We take the information that we gather during our regular monitoring and use it to make constant improvements to your campaign. There are often times when a simple change to your ad copy or keyword bidding rules can have a strong positive impact on the relevance of your traffic, conversion rates, and revenue growth. We look for these opportunities to improve and implement them constantly.

While we use measured data to drive our ideas for improvement, no new effort is a sure thing until it’s been proven during testing. When we implement something new, we pay extremely close attention to how it performs versus historical trends. If a change doesn’t bring improvement, we go back to the drawing board until we find what works.

Bravr’s process requires a focus on alignment with consumer expectations. Pay-per-click is putting ads in front of consumers based on their search engine queries, so it’s important to develop ad copy, graphic design, and landing pages that align with other search results while standing out against them. Your campaign has to have appeal and resonate with your target audience, and your bidding framework has to be optimised to overcome the competition.

By combining our years of experience, critical analysis, constant optimisation, intelligent bid optimisation, and a clear understanding of client objectives, Bravr is able to offer a pay-per-click management service that is head and shoulders above any competitor.

Is your pay-per-click campaign failing to meet expectations? At Bravr, we pride ourselves on transparency, honesty, and being a reliable source of digital marketing knowledge. We’ll help you review your current strategy and goals and decide if Bravr’s PPC campaign management services are a wise addition to your marketing strategy.