On Page Optimisation (Relevance)
Our On page optimisation SEO training starts with keyword research. Keyword Research is the process by which we research popular search terms people type into search engines like Google and Bing. Often what we assume are keywords used by users, can in reality be very different and surprising!
This is the first step for any newbie to SEO to understand how to perform keyword research using tools available such as Keyword Planner, Keyword Magic Tool and Keyword Explorer.
Once you’ve grasped SEO Keyword Research we move on to how we use keyword research to create a keyword strategy. We talk through how to map keywords to individal webpages and then how we strategically use keywords in meta titles, descriptions, headings and content without affecting readability.
- Content
- Meta Titles
- Meta Description
- Keyword Strategy
- ALT Text
- Readability
Technical SEO
Our Technical SEO training provides you with a greater understanding of how search engines crawl and index your content, and what technical SEO factors are key.
We’ll run through SEO tools like Screaming Frog, Ahrefs Site Audit and SemRush Site Audit. We’ll talk through the “results” what they mean and how we address common technical SEO challenges.
We’ll discuss metrics from Pagespeed Insights and tools to improve Core web vitals like the Cumulative Layout Shift Debugger
We work at your pace and use real world examples to gain a stronger understanding of Technical SEO.
- XML Sitemap
- Href Lang
- Canonical
- JS vs HTML Rendering
- Pagespeed
- Core Web Vitals
- Structured Data
- SSL Cert
- Server Response
- Source Code Quality
- Robots.txt
- Broken Links
- Responsive
Internal Linking and Site Hierarchy
In this section of our SEO training we talk about site structure, page authority and how link equity is distrubuted amongst your pages.
We’ll run through the two main types of links (navigational and contextual) and when to use them.
We’ll talk about orphaned pages, how to detect them and how to fix them.
- Website Structure
- Contextual Links
- rel=attribute
- Link equity distribution
- Hub/Spoke Strategy
- Click Depth
- Orphaned Pages