Think of it like building connections in the online world. When reputable websites link to your content, search engines see it as a vote of confidence. This vote tells search engines that your site is trustworthy and relevant, so they're more likely to show it to people searching for related topics.

Link building isn't just about quantity, though. Quality matters too. Getting links from reliable and authoritative websites can give your site a significant SEO boost. It's like having well-respected friends vouch for you – it elevates your reputation. Plus, these links create pathways for visitors to discover your website, bringing in more organic traffic.

In a nutshell, link building services help your website climb the SEO listings by making sure search engines view your site as a valuable and reliable resource. It's like a little boost that can make a big difference in getting your website noticed by more people.

Link building services can be a valuable tool for increasing your website's visibility and improving search engine rankings. However, there are some risks.

One potential risk is that some link building services may use unethical or "black hat" techniques to build links. These techniques can include buying or selling links, using link farms, or spamming comments sections with links. While these tactics may provide a temporary boost in rankings, they can also result in penalties from search engines, such as Google. If your website is caught using these tactics, it could be deindexed or receive a lower ranking, which can be detrimental to your online presence.

Another risk is the quality of the links being built. Some link building services may focus on quantity rather than quality, resulting in links from low-quality or irrelevant websites. These types of links can actually harm your website's rankings rather than improve them. It's important to ensure that any link building service you use focuses on obtaining high-quality, relevant links from reputable websites.

You'll find these type of links sold by off-short SEO agencies, or via platforms like Fiver. We've tested them on throwaway domains and the quality is awful, and it somewhat resembles buying followers for your Instagram Page, long term it will do more harm than good. 

Link building services is expensive, site owners with strong SEO understand their value. While there are affordable options available, it's important to consider the long-term value and return on investment. It's also worth noting that link building is an ongoing process and requires consistent effort. So, if you decide to use a link building service, be prepared to invest both time and money.

In conclusion, using link building services can have its benefits, but it's important to choose your link building agency carefully. Make sure to choose a reputable and ethical link building agency like Bravr that focuses on quality rather than quantity. 

If you're considering using link building services to improve your website's visibility and rankings, a common question we're asked is how long will it take to see results. 

Link building is a long-term strategy, it requires time and patience! It's not a one-time fix that will show immediate results. It's more like a the london marathon than a short 100m sprint. The speed at which you'll see results from link building services can vary based on several factors such as the quality and relevance of the links, the competitiveness of your target keyword and your websites ability to rank well in SEO (Technical, On Page, Authority, Relevancy).

Generally, it takes several months to seeing step changes in your website's rankings and organic traffic. This is because search engines like Google need time to crawl and index new links pointing to your site. We typically recommend a minimum of a three month engagement with us to see value, and most of our clients have been link building with us for several years.

In the initial stages, link building efforts may not yield instant results, but over time, as more high-quality links are built, you'll start to see a gradual improvement in your search engine rankings. It's important to remember that link building is an ongoing process.

Every website suffers from link attrition where existing backlinks to your website dissapear, this maybe down to various reasons such as sites being closed down, acquisitions, replatforms etc. So it's important to keep a positive ratio on the number of backlinks gained vs lost. 

Velocity is key when it comes to link building. Regularly acquiring high-quality links from authoritative and relevant websites will help increase your website's authority and visibility over time. It's a continuous effort that requires monitoring, analysing, and adjusting your strategy based on the results.