Not content with YMYL for niches that could impact life, Google uses EEAT: Experience, Expertise, Authoritativeness and Trustworthiness, to assess the credibility of a page, its author, and its website. EEAT works hand in hand with YMYL and to implement a successful healthcare SEO strategy, it is vital that you understand both, and know how they will impact your SEO performance.
Good quality content can demonstrate industry experience, which helps to prove the accuracy and authenticity of the content.
Expertise and experience may overlap in some ways, but they are separate entities and will be measured by Google accordingly. When ranking content, search quality raters will look at knowledge, qualifications, and credentials. The production of accurate, compelling content with clear, appropriate language and referencing where relevant can demonstrate expertise; it may be beneficial to hire or collaborate with industry experts to ensure the quality of your content.
A domain’s authority refers to its reputation within its industry and niche. When assessing authority, Google will look at your reputation and recognition in your field, who is writing your content, and whether it is supported by industry professionals. Authority can be boosted by building an online presence and brand awareness, getting positive reviews and testimonials from customers or patients, and earning hard links, backlinks and mentions from authoritative websites in your niche.
The most important element of EATT SEO, Trustworthiness requires you to show that you are honest, transparent, and secure. At Bravr we help our clients to do this by providing clear information about who you are, what you do, and how you can be contacted. We also ensure that our clients display trust signals such as badges, certificates, awards, and affiliations and use HTTPS and SSL to protect your website and your users' data.