Bravr’s web development team is extremely qualified, with over a decade of experience deploying high-profile websites for successful brands. Whether you’re just starting out online or looking to improve current efforts, our strategy, design, and development experts can help you build advanced and reliable websites and web-based products.
From concept to production, there are eight key stages of website development:
We begin each web development project with in-depth research. We start by listening to you, to learn about the following key items:
- Your brand: What’s your brand identity, and how are you perceived in the marketplace?
- Your offering: What do you deliver to clients? Is it a physical good, a software product, or a service?
Once we’ve spent enough time with you to feel comfortable in these two areas, we then perform research on two other highly important topics:
- Your audience: Who is your ideal target customer? What are their browsing and purchasing habits? What are their unifying characteristics?
- Your competition: What are the alternatives to your product? How are they positioned, and how do they communicate value to your audience?
Once we complete this second phase of research we will then have a clear understanding of the four factors that affect how you structure and design your website- your brand, your offering, your audience, and your competition.
The early stages of each of our web development projects involve creating a detailed design and technical specification document. We’ll work with you to detail the look and feel, user experience, core functionality, key integrations, and limitations of your platform. Once specifications are approved, we build detailed prototypes so that you can visualize your ideas before we ramp up development. This process allows us to begin each project with a firm design, which allows us to complete projects on-time and on-budget. With all of our research data in hand, we work with you to build a comprehensive set of specifications for the project. These specs cover two key areas:
- Technical specifications: What functionality, integrations, and limitations are at play? Commonly addressed items in this area include whether or not the website works on mobile, key features of the website, limitations such as security protocols, and integrations with third party platforms, APIs, or plugins.
- Design specifications: This section covers your expectations for the look and feel of the website, which sections will be included, the URL hierarchy, and other design considerations.
These specifications are a core part of our development process. They allow us to complete our projects in a timely manner without budget inflation.
Once we have an approved set of specifications in-house, we go to work building a visual prototype of your website. This prototype will take all of the information in the design specifications and create a visual representation of the final product. This allows us to flesh out the finished product in a way that’s easy to evaluate prior to beginning the core development process. Our clients love this stage of the process because they can see what they’ve been talking about come together in front of them. Clients often make changes at this stage that otherwise would not have been possible until the testing period, leading to increased development costs.
Today’s internet is entirely too competitive for bland websites or products. We each site with it’s own unique flair, which communicates your brand’s individuality and marketing message. We’ll help you design user experiences that encourage engagement and conversion and take advantage of today’s most advanced web technology.
Every page and piece of content on your website should be designed to influence and encourage user action. That action varies depending on the section of the marketing funnel you’re targeting, and can be an email opt-in, a trial registration, or a purchase. We help you design and place appropriate CTAs, and use advanced behaviour tracking tools to measure how visitors interact with your site. The data we gather allows us to adjust your layout and content over time to drive more conversions, improving your revenue growth.
We take the specifications, prototype and design and get to work building your website.
The best websites are worthless if they’re unstable or slow to load. Bravr’s web development team is qualified in leading open source development languages, and has built a reputation on building websites that offer advanced functionality without sacrificing reliability or performance.
We involve our development team in the design process early on, which allows us to address performance in our specifications and prototypes.
We perform regular testing throughout the project, which allows us to catch bugs or inefficiencies early on thereby lowering overall development costs and time to completion. We deliver regular updates to each client so that you know what has been completed on the project and how well we’re adhering to the production schedule.
Our deployment process is designed to be simple and seamless. We’ll work with you to get the website deployed to the public and keep a close eye on it for a period of time in case of any unforeseen issues. Because of the constantly shifting nature of the internet, we offer ongoing maintenance packages that allow clients to trust us with the regular adjustment and upkeep of their websites after they’ve been deployed.
Bravr’s web development process is designed to offer innovative products on time, on budget, and with full transparency from start to finish. If you’re considering building or updating your website, we’d love to be your web development partner.
The reliability and security of your website relies heavily on where you host it. Our hosting services allow you to easily deploy your site on a secure server that offers a high level of reliability and uptime. Our managed hosting services allow you to partner with us to monitor your website’s performance, protect against attacks, and respond in real time to any issues that arise.