Search Engines use programs called “crawlers”. These crawlers not only follow all the internal links on your website, they also index (copy) all of your websites content and store it in their database.
When a user queries a search engine like Google, the search engine looks up your query against the billions of sites in its database and returns the search results based on a number of different factors.
Two of these ranking factors is relevancy, another is authority.
Relevance (also known as on page optimisation) is the art and science behind optimising all of the factors a search engine evaluates to maximise relevancy.
It’s far more difficult than just copying and pasting keyword, keyword, keyword on a page and hoping it ranks. Search Engines are so much more sophisticated when it comes to understanding content on a web page.
We’ve been optimising sites since 2001, and have evolved our strategies along side search engines.