What is Google Search Console and what is it used for? Google Search Console, previously known as Google Webmaster Tools, is a free service offered by Google. Think of it as the dashboard of your car, but for your website. It helps you monitor, maintain, and troubleshoot your site's presence in Google Search results. With […]

Dive into the world of SEO, and you'll encounter a spectrum of tactics ranging from the purely legitimate to the outright dubious. If we were to put a car spin on it: imagine driving on a three-lane motorway. One lane is the straight path, always adhering to the rules. The middle lane? That's for those […]

Ever wondered how search engines and SEO tools determine the strength or reputation of a website? That's where the term 'website authority' comes into play. In simple terms, it's a bit like a website's reputation score, indicating how influential or trustworthy it might be in the vast digital landscape. There are various terminologies and metrics […]

Let's start with a simple analogy I often use with clients: Imagine you've got dozens of files on your computer named "document1", "document2", "document3", and so on. How would you quickly determine the content of each file? It'd be a nightmare, wouldn't it? Instead, you'd likely name your files based on their content – "Holiday […]

Hiring a great SEO consultant can increase traffic to your website and increase revenue. But, a wrong hire harms your search engine optimisation and may take a long time to fix. How do you know if an SEO consultant knows what they are doing?

If I had a pound for every time someone asked me if I was worried about Chat GPT, I wouldn’t need to worry, because I would have retired.

The last twenty years have seen a wave of panics as different jobs have been threatened by technology.

Google's core update is rolling out, this began rolling out on September 12th and according to Google, it can take up to 2 weeks to propagate across its data centres. On September 20th Google rolled out a subsquent updated called the Product reviews update, again with two weeks to fully roll out. What is Google's […]

It's been on the cards for a very long time and we're so busy with client work and own projects like Compare Parts we neglected our own main site. Well that, and the fact I am a bit of a perfectionist and that I couldn't make my mind up about the site design. I'm my […]

For an SEO specialist, the essence of the role is to refine and optimise websites. In doing so, you will regularly find yourself doing a lot of repetitive tasks. So why not refine and optimise the method of how you perform these tasks to make yourself more efficient? To achieve this, there is an abundance […]