We all know that we should be writing good web content to improve your SEO and website engagement, but did you know that you can actually do it wrong? One thing you need to understand is that websites are scanned. Or glanced at. Not read. Basically, visitors to your site are hunting for information or […]

In 2018, backlinking is still one of the most important SEO strategies and has even been confirmed by Google. If you’re new to backlinking you will know how hard (and rare) it can be to build a link. Especially from websites who have a higher authority. However, there are ways in which you can target […]

Branding a company can seem rather daunting at times. Making sure that your tone of voice and design style is on point, is something that can take a long time to get just right. So is it worth the time and effort of creating a brand? Yes, it is! Here are some reasons to why […]

Just like in the Matrix, duplicate content can be a really bad thing. For your website, this will hurt your search engine rankings if you have it on your website. Your website may have it accidently or your SEO guys have done it for some bizarre reason. Either way, it is something that should be […]

Bounce rate can often be overlooked in the world of SEO, especially as your typical SEO expert is very busy fixing technical optimisations, building links and more. How a page looks for users is something that would typically go to the designers of the website, who decide where things are placed and how the brand […]

Being able to crawl a website to find errors and missing data is essential for today’s SEO experts; no other program does this better than Screaming Frog SEO Spider. It boasts a number of useful features including site structure tools, response time features – the list could go on for some time! But what if […]

SEO can be very hard to understand, there are numerous angles, challenges and tactics that you can employ when practicing SEO. So, what does SEO stand for? The answer to that is Search Engine Optimisation and there is a good reason to why it is called that. When a website is built, you have the […]

Search rankings don’t happen overnight, but it doesn’t have to take 6 months either. There’s no set rule from Google that stops you from getting on the first page within a month. More than ever, ranking in Google’s top 10 results pages have become a lot easier. But you need to understand that the traditional […]

Creating social media images can be a harder task than it may appear. Upon the clients requests, you load up Photoshop with the intention of creating a great image that they will love. You are then met with hundreds of different tools and settings, most of which you can't make head nor tail of. Unless […]