SEO can be very hard to understand, there are numerous angles, challenges and tactics that you can employ when practicing SEO. So, what does SEO stand for? The answer to that is Search Engine Optimisation and there is a good reason to why it is called that.
When a website is built, you have the design and code aspect. Many people think at this point, the website is complete and can be left for people to visit, however this is not the case. Search engines such as Google have rule setting algorithms that determine which websites rank higher, this is where SEO comes into play – optimising your website to cater to the search engines algorithms. This can typically mean that website owners will need to go through the websites design and code, to ensure that they are passing all the rules set by search engines.
Making sure the right strategy is put into place for your website or business is key for the success of your website. However, if it is done right, you can substantially increase the number of visitors (traffic) to your website. This will in turn increase conversions on your website. For many website/business owners, this is more than enough of a reason to apply search engine optimisations to a website.
If you are looking to increase your online reputation, SEO is also the way to go. With good strategic marketing backed with SEO, you can boost your brand identity. A lot of businesses do this well, ensuring that their reputation is higher than their competitors by gathering large amounts of reviews, backlinks and more. These two points are just scratching the surface of SEO. Find out more about how SEO can benefit your website.
There are numerous types of tactics that come with SEO and people are constantly trying new tactics that test the boundaries of Google’s famous algorithms. However, SEO can simply come in two different manners.
Black Hat SEO
Black hat SEO is labelled due to the use of typically spammy tactics online. This can include:
• Hidden content/links
• Spamming websites/ website owners
• Link farming and private blog networks
• Fake reviews
We strongly recommend that you do not use any of the tactics mentioned above. Not only are they typically unethical but they can also get your website domain blacklisted from search engines. In most cases you will see a penalty on your website via one of the search engine tools such as Google’s Webmaster Tools.
White hat SEO is at the other end of the spectrum as the name suggests. This is how we do our SEO here at Bravr, and have seen many great success stories for all our clients. Some of the things you can do to be more ‘white hat’ is:
• Create good, informative content
• Get involved within your industry
• Act with integrity, transparency and honesty
• Build high quality, relative links from reputable sources
• Optimise your website technically, in a way that will aid user ability
The tactics mentioned above are just some of the things we do here at Bravr. As mentioned before, we have a great success rate. Getting involved with Black Hat SEO is definitely a risky business and we advise that you always get a second opinion if you think your website has been affected by Black Hats.
The biggest thing to improving your search engine optimisation is to simply make a start on it. Doing SEO can take a very long time, so stay with it and over time, you will see your website grow from strength to strength.
There are some great guides to SEO out there, especially one created by Moz. This can show you some of the quick wins you can get from simply doing a few optimisations to your website.