On Sunday 18th October, Bravr employees woke up early to take part in the Battersea Park fun run to show their support for national charity, Friends of the Elderly. The whole team have been working hard to organise the event, and have been training even harder in preparation for the run. The Bravr team have raised over five hundred pounds in the process. CEO of Bravr, Shahin Fard said:
“It was a pleasure for us to take part in an amazing event and also to support such a great cause.”

This whole event has been part of our client’s online reputation building and has been a huge success. Working closely with our client TrustaTrader.com, we not only wanted to digitally raise their online reputation but to create a long lasting campaign, which helps to create long lasting positive relationships. Bravr aimed to use this opportunity to help organise fund raising opportunities for a well-known cause.

Choosing the national charity, Friends of the Elderly for this event was easy for Bravr and Trust a Trader. Friends of the Elderly have been doing remarkable work with vulnerable elderly people for some time now, and we feel that they deserve all of the charitable donations they receive. Our main goal was to raise as much money for this great cause as well as have a little bit of fun along the way.

Hard work and dedication was shown throughout by everyone who worked on the event and took part in the run. A vast amount of digital content and creations were produced, which helped to raise thousands of pounds for Friends of the Elderly. This brought an array of positive press, not only from online sources, but also from local and national journalism.

Digital content was key for this campaign with over twenty digital advertising pieces being created including; digital artwork, web based banners, social media imagery, branded documents and T-shirt designs. This was received well by those who followed the event on the web and over social media.
However, the relationship built between Trust a Trader and Friends of the Elderly doesn’t stop here! The two organisations are planning on working closely together in the near future to help support elderly people and tackle loneliness.