The European Union General Data Protection Regulation (GDPR) is being introduced as the next level of data protection for the internet users who live within EU.
These days so much of our information is floating around the internet with little to no way of cleaning, managing or even deleting your personal data.
Everyone until now just banks on that every site that they leave details such as name, address, date of birth, phone numbers, on is 100% safe and secure. It has become very clear that this is far from true by the steady flow of sites being hacked and data being sold on.
Currently, if any company regardless of size has a data breach, and your data is stolen, the best you get in return is a public apology on the news, and that is it.
With the new GDPR regulations that are to be set into place, it will bring new data protection legislation, meaning that stored information will be safer for consumers. Previously, we had the data protection act, which was constructed in 1998 but since then, the internet has evolved, meaning that the data protection has to be updated with it.
This Regulation will also apply to Non-EU companies that process personal data of individuals that live in the EU. Countries like the USA do have a form of GDPR of their own, which means that organisations will need to upgrade their own websites and data protection systems.
People within the EU will now have better protection of their personal data, with more control, including;
Some of the key points within the GDPR that companies will have to adhere to are
The new legislation will aim to cover as much information about consumers as possible. This will secure potentially sensitive information such as the following;
The first impact companies will face is reputation. With these new systems in place, there will be no excuses for being frivolous with user information. Users will gravitate to secure and well-managed sites so failure to comply will result in a drop in sales or visitors.
On top of the reputation risk there will be two types of very large financial penalties depending on the type of rule break of the regulation;
Within the 72 hours after discovering the breach, the data protection authorities (DPA) should have been notified.
A detailed report of the number of records, the measures to mitigate its possible adverse effects, the categories of data breached, and the measures are taken to address the data breach.
You should then explain the consequences of the breach and if its high risk to consumer rights and whether the owner of the data should be notified.
The GDPR will be introduced before the completion of Brexit, the UK is adopting all EU Legislations before the exit from Europe. You may find that this has been dubbed the great repeal bill. Putting aside if you are a Leave or Remain supporter, the GDPR will ensure that millions of users around the world will have a greater chance at data protection.
The GDPR was passed through EU Parliament back in April 2016, the GDPR will take full effect on 24th May 2018. Make sure that if you are in a data sensitive industry, that your website and supporting technologies are ready and up to date to adhere to the new legislation being put through.
We have been informed of an ongoing scam conducted through WhatsApp and other messaging platforms, falsely promising employment or payment to individuals. Please be aware that these communications are not associated with Bravr Ltd. They will attempt to direct you to a website that has a similar domain to ours with additional characters. This is a scam website and has nothing to do with us. We urge everyone to report such activities to the police and through the messaging platforms used for contact.
Please see our Fraud Prevention page for more details
Do not make any payments or disclose personal information. Official communications from our company will always come from an email address ending in @bravr.com.
Stay vigilant and safe.
Shah - Founder of Bravr Ltd.